Sr. Account Executive, Public Relations

  • Job Reference: 464689703-2
  • Date Posted: 4 January 2022
  • Recruiter: ROAR MEDIA
  • Location: Miami, Florida
  • Salary: On Application
  • Sector: Creative, Digital, Events & Experiential, Marketing, Media, Public Relations, Social Media
  • Job Type: Permanent

Job Description

Roar Media seeks a proactive, creative and passionate Sr. Account Executive, public relations. The ideal candidate will have 5+ plus years' public relations and corporate communications experience in key verticals such as travel and hospitality, real estate, professional services and consumer packaged goods. He or she will be able to "hit the ground running" to support the agency's public relations and communications team and their client campaigns.

For the right person, this is a unique opportunity to work in a fun, rewarding and growing agency at the cutting-edge of communications.

Activities and Deliverables:

  • Developing and implementing PR and communications strategies
  • Mentoring, collaborating and supporting other team members within the PR dept.
  • Securing positive publicity for clients and helping clients maintain a steady and consistent presence in targeted media outlets
  • Collaborating with team members across the firm's varied areas of specialization, including client services, digital marketing, social media and creative services
  • Drafting and editing content including news releases, media advisories, website copy, email newsletter copy, social media posts, etc.
  • Providing clients with strategic counsel and guidance related to their participation in media interviews, speaking engagements, crisis communications and other marketing-related activities
  • Providing key account insight and feedback to upper management and partnering with them closely on key account decisions and strategies
  • Researching, developing, implementing and managing projects
  • Maintaining clear and consistent communications between members of the news media and the Roar Media account services team
  • Overseeing development and/or developing account infrastructure, including onboarding and offboarding accounts, research and media lists
  • Planning and coordinating activities, including speaking engagements, conferences, events, and trade shows, for clients
  • Establish meaningful metrics and leverage tools to actively monitor, measure and report on media relations impact, as well as generate ongoing reporting, audits and analysis
  • Identifying and implementing new ways to continuously improve agency operations, workflow and delivery of results to clients
  • Collaborating with designated to teams to support new business development and new client pitches
  • Travelling to client meetings when needed


  • Demonstrated team leadership, mentorship and management skills
  • Demonstrated client services and project management skills
  • Proven news media and media outreach experience
  • Excellent verbal and written communication skills in English is a requisite, including writing, proofreading, grammar and syntax (Spanish-language is also plus)
  • Client-service minded and ability to thrive in demanding environments requiring high degree of deadline-driven productivity, attention to detail, commitment, flexibility, communication and initiative
  • Experience using PR and media relations databasing, measurement and analytics tools

Success in this position requires:

  • Ability and desire to motivate, manage and lead colleagues and team members
  • Demonstrated ability to manage accounts and client expectations
  • Successfully work as part of a team and also independently, with and without supervision
  • Solid organizational and time-management skills
  • Excellent written and verbal communications skills
  • Ability to develop and implement practical, creative ideas and solutions
  • Ability to reach and contact a high volume of journalists on a daily basis as needed
  • Ability to organize and prioritize work under pressure
  • Interest, knowledge and passion about public relations and marketing communications
  • Strong computer skills, including understanding of MS Word, Excel, Outlook, Cision, and other online resources