Sr Manager, Designer Social Media

  • Job Reference: 428629259-2
  • Date Posted: 23 November 2021
  • Recruiter: Panera Bread
  • Location: Needham Heights, Massachusetts
  • Salary: On Application
  • Sector: Creative, Digital, Marketing, Media, Social Media
  • Job Type: Permanent

Job Description

Sr Manager, Designer Social Media

Senior Manager, Designer- Social Media


Needham, MA or remote

Job Purpose

Panera Bread is a specialty concept with unparalleled people and quality products offering careers as diverse as our breads. At Panera, you will be part of a learning culture, where teamwork and collaboration are encouraged, excellence is rewarded, and diversity is respected and valued.

The Social Media Designer will work within the marketing department and will report to the Director, Brand Marketing. The social media team manages Panera's social efforts - both paid and organic - in conjunction with multiple internal stakeholders, external agencies and partners. The Social Media Designer candidate will work across social media platforms and push innovation by connecting the Panera brand with culture and brand love moments. The right candidate should lead with a digital-first mindset, possess exceptional communication skills, detail-oriented and passionate about our brand.

This role will be located at the St. Louis Support Center under a hybrid working model, reporting to the office and working from a remote environment.

Duties & Responsibilities

The primary responsibilities of this job include, but are not limited to:

Social Media

Work with internal partners to develop a monthly social content calendar for Panera's social channels - Facebook, Instagram, TikTok, Twitter, Pinterest, YouTube
Participate in internal and agency briefings, creative presentations and creative assessment
Review and route assets for approval to internal stakeholders, ensuring all content is aligned with the brand guidelines and ladders up to the strategy
Help increase engagement with followers, grow the number of followers on platforms
Leverage social listening data and consumer engagement to optimize current and future campaigns
Stay up-to-date on emerging social media trends and platforms
Monitor ongoing social and cultural conversations to identify and implement "real time" opportunities to amplify Panera's voice


Lead the creative design development - Graphic design, photo editing, and video editing to optimize assets for social media usage.
Work closely with the internal social team to concept on-brand visual executions that deliver against business needs
Design an array of brand assets (including stills, GIFs)
Work with Copywriter to produce and deliver outstanding creative work
Provide direction and management for social photography shoots
Ensure projects are delivered in a timely manner and align with brand standards
Give direction and feedback when working with outside design agencies
Facilitate the feedback process, circulating materials for review among internal stakeholders
Serve as the internal expert on content library by keeping content updated and relevant, repurposing existing content, identifying content gaps, and recognizing opportunities to expand library to meet sales and marketing needs

The ideal candidate is highly creative and analytical thinker. Should be able to quickly change and evolve with the digital landscape while staying extremely organized.

Qualifications (Education & Experience)

Qualifications include:

A Bachelor's degree in graphic design, art, communication design, or a related field
5-7+ years of design experience
Portfolio with compelling sample work
Art direction and photoshoot experience
Passionate about harnessing the power of social media to drive business results
A high-energy self-starter with natural curiosity
A strong verbal and written communicator
A highly organized individual
An effective multi-tasker who works well in multi-functional teams
Fully immersed in all major social networks
Thrives in a high-energy, fast-paced, collaborative environment
Experience writing and editing for social channels, and managing editorial calendars (preferred)
Bachelor's degree required, preferably with a concentration in advertising, marketing, or communications
Exhibit and live Panera's cultural values and concept essence

Working Conditions

Required travel - local

Physical Requirements

While performing this job, the incumbent is regularly required to stand, sit, talk hear & use hands and fingers to operate keyboards

Direct Reports

This position will have no direct reports upon hire. Potential for 1-2 direct reports in the future.

Needham Support Center