Job Title: Social Media & Talent Projects CoordinatorSalary: Excellent Salary plus Bonus, Discount, Pension & Other Great Bens Location: Central London - Hybrid Working (3 Days Office / 2 Day Home) Brand: Travel / High Street Retailer The RoleGreat opportunity to join a true market leader in High Street / Travel retail - Playing a key supporting role in building and delivering the recruitment attraction strategy through the management of our social media, employer brand content, careers site and recruitment campaigns.Responsibilities includeSocial Media* Responsible for the planning of organic and paid social media across our channels, working with internal teams to source content and working with agencies where appropriate* Keep in touch with social media trends, industry news and updates to inform our approach to careers social channels* Running the content calendar for social and creating content for all our channels Website* Responsible for the external careers' website, updating and adding new content as appropriate* Handle updates to the website and be main point of contact for internal teams* Continually look to optimise the candidate journey through our site, using data and MI to inform approach* Own the content calendar for our website blog and involved in the content creation.* Carry out filming days and photo shoots to gain content for the website and social channelsStrategy* Responsibility for the social media strategy and how we deliver the Attraction strategy through social and content* Work with the Brand and Attraction Manager and agency partner to build and execute the attraction strategy* Organise lunch and learns to help build knowledge of the business and roles available both internally and externally* Work with the Head of Talent Acquisition on all elements that support the overall People Plan* Work on projects that support the end-to-end candidate journey, i.e., job adverts, JD's, interview packs, Recruitment Line Manager Training etc. Campaign Management* Support the design and delivery of all peak campaigns including Retail and Head Office* Support professional hire recruitment campaigns as needs emerge throughout the year* Ensure all campaigns align to the business master brand/tone of voice and are delivered within agreed budgets and timeframes* Track campaign performance and adjust/optimise where required* Act as key point of contact for internal teams and external agency supporting on campaign deliveryPartner management* Partner with Head of Talent Acquisition and brand and marketing teams to ensure a consistent and current tone of voice and brand representation* Work with Talent Acquisition Business Partners and HRBPS/ Line Managers to capture business area insight to deliver appropriate marketing solutions* Work with Internal Comms to align content plans with employee activity to ensure consistent brand messaging where appropriate. Data* Inform and update the business on the metrics of our recruitment marketing, social media and careers website data, to support with approach and direction of our plans.* Use data to optimise our media performance, and influence future approach to market. Personal attributes* Knowledge of CMS to build and edit website pages* Knowledge of recruitment CRM's* Knowledge of recruitment and the talent market* Creative, curious and digital approach* The ability to use data to interpret candidate behaviour and inform approach to strategic priorities or business challenges* Experience using InDesign is desirable* Relationship and partner management - ability to build and maintain internal and external relationships and lead key projects.* Communication - effective internal and external communication* Business savvy - understand the commercial imperative and being able to turn it into action* Resilient in approach and able to influence across business area to deliver the most effective solution* The ability to use data to interpret candidate behaviour and inform approach to strategic priorities or business challenges* Experience across social media channels, including channel set activation, strategising and planning of content/campaigns* Previous experience working in employer branding or recruitment marketing is desirable but not crucial. An understanding of marketing best practises, tools and technology could be easily transferred, and we'll teach you the rest!The Talent Group is a specialist recruiter in placing across HR, People & Talent. Please call me to discuss this and other roles that we are currently recruiting.