Social Media Strategist, Marketing, Social Lab

  • Job Reference: 428034546-2
  • Date Posted: 22 November 2021
  • Recruiter: Google Inc.
  • Location: San Francisco, California
  • Salary: On Application
  • Sector: Creative, Marketing, Media, Social Media
  • Job Type: Permanent

Job Description

Minimum qualifications:

* 4 years of experience in consumer marketing with an emphasis on social media.
* Experience developing content for social accounts, paid media, and influencer campaigns.
* Experience with social media platforms, developing bespoke strategies, and creating across platforms.

Preferred qualifications:

* 6 years of experience in social media strategy for a consumer brand.
* Experience collaborating in a dynamic and fast-paced work environment.
* Ability to influence at all levels and work effectively across functions and geographies.
* Excellent written and communication skills.
* Passion and enthusiasm for social media and internet culture.

About the job

Brand Studio is focused on building the Google brand. By combining user insights, strategic thinking, beautiful design and storytelling, our team creates a wide range of work that drives Google's reputation for being helpful to people, businesses, and communities. Our work also aims to build advocacy and trust in the brand. To achieve that, we're a multidisciplinary team of marketers, strategists, insights specialists, creatives, producers, and engineers who work together to create exceptional marketing.

Social Lab, which sits in the Brand Studio, is a centralized team that supports all of Google marketing in social storytelling across organic, paid, and influencer campaigns. We use audience insights and social trends to develop social first strategies and concepts. We experiment daily to see what breaks through on social and reaches audiences. We demonstrate thought leadership and apply learnings across the company.

As a Social Media Strategist, you will identify timely and relevant trends, pitch social first concepts to the team, and collaborate with agency partners and cross-functional team members to bring ideas to life that strengthen our brand connection with people and deepen community engagement with specific audiences.

Responsibilities

* Drive social strategy, creative conception, and execution for Google social campaigns across organic and paid social.
* Collaborate with cross-functional teams including public relations, brand, legal, media, agency partners, and platform teams.
* Socialize best practices and learnings across the organization.
* Use social insights, trends and listening to inform strategy and ideas.