Social Media Specialist

  • Job Reference: 459597962-2
  • Date Posted: 30 December 2021
  • Recruiter: FleishmanHillard
  • Location: Washington, Washington DC
  • Salary: On Application
  • Sector: Creative, Digital, Events & Experiential, Marketing, Media, Social Media
  • Job Type: Permanent

Job Description

**Overview**

FleishmanHillard has an immediate opening for an energetic, motivated and savvy **Social Media** **Specialists of all levels** to providesocialstrategy andsupport for multiple client accounts. Part strategist, part hands-on tactician, these team-members will have a key rolein envisioning, leading and implementing social media programs across B2C, B2B,public affairs, and advocacy accounts.The various roles available focus on the following areas:

+ Social Media Strategists with a focus on community management, account management, and/or content strategy

+ Paid Social Media Specialists

+ Social Media 'Center of Excellence' talent, with a focus on governance, education, and/or tools

+ Real-Time Content Creators and Strategists

You are a strategic thinker, ideator, and ultimately the "maker" that brings stories to life for our Clients. Not only do you help guide the strategic direction of a campaign, you're willing to get their hands dirty and create the content yourself.

**Qualifications**

+ Candidates should have integrated marketing and/or digital communications experience at a creative or social agency, including hands-on social media program execution.

+ Candidates should be strategic thinkers, and ideators who bring stories to life for our Clients. Candidates will help guide the strategic direction of campaigns, and are willing to get their hands dirty, learn and do the work.

Additionally, applicants should have two or more of the below qualifications

:

+ **Strong U** **nderstanding** **of** **S** **ocial** **M** **edia** **T** **ools** **and** **P** **latforms** **:** Must be proficient in the tactical use of core platforms, most notablyFacebook, Twitter, LinkedIn, Instagram, Snapchat, TikTokand YouTube. Candidates will be asked to provide examples of professional-related success, i.e. leveraging tools to effectively engage with key audiences on behalf of a brand/client/issue/organization.Candidates must be able to demonstrate cross-platform digital knowledge, including social media, web design, mobile technologies, online and social advertising, etc. Experience with social media management systems/platforms is preferred (i.e. Sprinklr, Sprout, Spredfast, Percolate, Hootsuite).

+ **Intermediate Integrated Communications Strategy Development Experience.** Genuine curiosity and interest in moving audiences from awareness to action across a mix of communications platforms. Understanding of the role of organic social media and paid social media in an integrated communications plan. Candidates will be asked to share their experience in developing integrated campaign strategies and seeing the strategy through to execution.

+ **Content Planning, S** **torytelling,** **and** **Community** **Management E** **xperience.** Mindset of a storyteller and ability to develop a narrative through content on social channels. Ability tocreate and maintain social media editorial calendars, plan and coordinate social content across a brand's social eco-system for both organic and paid placements, and work closely with creatives and designers to bring that content to life. Experience with digital asset management and distribution preferred.Experience with social media community management preferred.Strong writing skills are required. Social media art direction skills are required. Candidate must be passionately interested in staying up to date on content trends for organic and paid.

+ **Creativity and** **Intermediate/Advanced** **Writing Ability** **.** Creative thinking and strong writing/editing skills are required. Experience regularly drafting messages (both proactive and reactive) on behalf of a large brand, corporation, executives or associated with issues/crisis communications is required. Content specialistsshould know how to move audiences from awareness to conversion via social content tactics.

+ **Expertise in Creating Content for Paid Social D** **istribution.** Understanding of paid social landscape including creative units available by platform and how best to use them (copywriting and creative development) in support of paid campaign objectives.

+ **Ability to** **M** **onitor and** **I** **nterpret** **S** **ocial** **M** **edia** **M** **etrics:** Candidate must bewell versed in social monitoring best practices and able to use online monitoring tools, platform-specific metrics insights tools and more to demonstrate reasoning behind social recommendations and track successes. Experience with tools such as Sprinklr, Spredfast, Crimson Hexagon, or NetBase is a plus. Candidate must know how to utilize social data to inform social content, both in the initial creation of content and in the evolution of a content over time.

+ **High** **Ethical S** **tandards:** Community facilitators are stewards of a company's social media policy and service as a "voice" of the brand. Qualified candidates will demonstrate the personal integrity and professionalism worthy of such responsibility.

+ **Refined Communication S** **kills:** Ideal candidates are customer-service minded and should be calm, clear and consistent communicators adept at navigating large organizations in a positive, diplomatic way.Comfortable in the role of teacher, trainer and mentor, the successful candidate should possess enough hands-on experience implementing digital communications to translate terminology into a language that all can understand.

+ **Propensity for Time Management/Multi-tasking:** The ideal candidate is a self-starter who is solutions-oriented, thrives under pressure, enjoys fast-paced work and is dedicated to quality. Candidate is extremely motivated and in search of a challenging, career-advancing opportunity.

+ **Ability Work Collaboratively in a Team Setting:** Must be a consummate team player who brings a passionate, positive, high-energy approach to client service and delivering results. Ideal candidate should possess excellent relationship skills; be a good listener; respect the expertise of others; and have ability to motivate and generate effective action from all levels of the organization.

+ **BONUS: Experience** **with** **Crisis** **or Real-Time** **Communications:** Candidates with experience managing social media during a crisis or with real-time content experience will have extra consideration. Staying cool under pressure, keeping data at the center of decision-making, and trusting your gut are essential components of real-time brand reputation work. The successful candidate should be comfortable with making challenging or courageous recommendations to FleishmanHillard leaders rooted in data.

**About FleishmanHillard:**

FleishmanHillard () specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. We have been named PRWeek's Global Agency of the Year and Best Places to Work; a "Standout Agency" on Advertising Age's A-List; NAFE's "Top 50 Companies for Executive Women" for six years running; and among our firm's award-winning work we've taken home 5 Lions in the past two years at the Cannes International Festival of Creativity. We're also more motivated by what we can give than what we receive, and in our 70th year we've initiated a worldwide service commitment to support social inclusion in the communities in which we work and live. FleishmanHillard is part of Omnicom Public Relations Group, a division of Omnicom Group Inc., and has more than 85 offices in 30 countries, plus affiliates in 43 countries. Visit us at .

FleishmanHillard () is committed to equal employment opportunity and affirmative action. FleishmanHillard does not discriminate in any aspect of employment on the basis of race, color, religion, national origin, ancestry, gender, sexual orientation, gender identity and/or expression, age, veteran status, disability, or any other characteristic protected by federal, state, or local employment discrimination laws where FleishmanHillard does business.

**About Omnicom Public Relations Group**

Omnicom Public Relations Group () is a global collective of three of the top global public relations agencies worldwide and eight specialist agencies in public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

**Job Locations** _US-DC-Washington, DC | US-IL-Chicago | US-TX-Dallas | US-NY-New York_

**ID** _2_

**Position Function** _Social/Digital_

**Job Classification** _Full Time_