Description
Robert Half Marketing & Creative is looking for a hands-on Digital Media Planner/Buyer to develop and implement digital media campaigns. This is a 3-6 month contract to hire that will require working onsite 2 days a week in King of Prussia, PA.
You will work closely with the senior planning and analytics team in areas including account management, strategy, creative, SEM, and data analytics to deliver integrated brand experiences, and strategic insight and optimization recommendations. To be successful, you should have intermediate knowledge of SEM and digital media marketing and be able to translate client business objectives into a digital strategy in alignment with agency directives. You should also monitor trends in the digital media landscape and identify new digital opportunities for our clients.
Responsibilities include:
- Develop integrated digital media strategies
- Coordinate the implementation of digital media plans
- Manage digital campaign budgets
- Collaborate with internal departments to deliver fully integrated campaigns
- Creating and managing SEM and paid social campaigns
- Track digital campaign performance
- Analyze campaign metrics, assist in compiling performance reports, and provide recommendations
- Monitor market trends and identify new digital opportunities
Qualifications include:
- Bachelor's degree in communication, marketing, or advertising
- At least 2 years of digital marketing experience
- Experience with campaign management and ad serving technology, including Google Analytics, Google Ads,
- and Meta Ads
- Deep knowledge of paid search, display advertising, SEM, and social media advertising
- Current certification through Google Skills Shop in Search, Display, and Video
- Strong communication and presentation skills
- Analytical thinking and problem-solving abilities
- Organizational and time management skills
- Collaborative mindset and a team player
Requirements
Social Media, Google Search, Facebook Ad, Copywriting
Certifications for Google Search, Display and Video
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals. Visit for more information.
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