Social Media Specialist
- Job Reference: 473068635-2
- Date Posted: 14 January 2022
- Recruiter: Robert Half
- Location: Boca Raton, Florida
- Salary: On Application
- Sector: Creative, Events & Experiential, Marketing, Media, Social Media
- Job Type: Permanent
We are looking for an experienced and enthusiastic social media specialist to join our creative team. You will be responsible for creating social media campaigns and the day-to-day management of the company's social media properties. Your passion for social media as a communications tool will result in the adoption and implementation of social media best practices across all social media channels. The successful candidate will be an excellent communicator, a versatile creative writer, and a team player. You will be an active participant in data collection and analyses in order to consistently improve the company's social media practices over time. Social Media Specialist Responsibilities: Developing social media content plans that are consistent with the company's Microsoft brand identity. Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns. Managing a high volume of daily social media posts. Communicating with social media followers, including responding to queries in a timely manner. Developing and managing social influencer programs and attending social influencer events. Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company's Microsoft social media presence and performance. Preparing monthly reports on social media marketing efforts. Suggesting recommendations to adjust the social media marketing strategy for optimal results. Staying up to date on best practices and emerging trends in social media. Performing other duties when needed.
1-3 years social media experience / experience with Hootsuite Bachelor's degree in journalism, communications, marketing, or a related field. 3 or more years of social media experience including planning and managing content in a corporate, or agency setting. Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy. Ability to create and drive campaigns on social media / experience with Adobe Creative Suite or Canva to create some of the content Understand excel and able to work with date Shopify experience (or Walmart, ebay, etc not a requirement but a plus) Someone who is social media inclined Content schedule and posting Interacting with people Managing social media Creating and driving campaigns in social media Need to understand excel and be able to work with very light data
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