Social Media Marketing Manager B2C

  • Job Reference: 626307078-2
  • Date Posted: 16 June 2022
  • Recruiter: Headliners Recruitment
  • Location: City Of Westminster, London
  • Salary: £40,000 to £47,000
  • Sector: Creative, Events & Experiential, Marketing, Media, Social Media
  • Job Type: Contract

Job Description

Social Media Marketing Manager

4 days remote - 1 day a week Reading or London office

We are looking for a passionate Social Media specialist (B2C) to join a huge global Consumer Tech company

Reporting into the Social Media Lead, this role will lead and manage the social media agency - leading and co-ordinating the social media content programs and working closely with the social media agency team to deliver these.

The Social Media Marketing Manager will focus on these core areas:

* Social Marketing Planning and Content

* Agency Management

* Evaluation

Social channels you'll manage:

* Twitter:

* Facebook:

* Instagram:

Kew responsibilities

• Developing social media owned and paid boosting plans in response to campaign and event briefs

• Defining the role of social in campaigns, and establishing the social platform and channel mix

• Leading the social planning to extend the reach & impact beyond F2F including events

• Briefing in the social media creative and paid agency to deliver against the social media strategies and plans

• Creating briefs with the assets available (local and global) and identifying gaps for new social content

• Briefing and evaluating social listening reports to mine insight and inform social media strategy

• Setting SMART social media objectives with goal setting and KPIs

• Owning the Social Media comms calendar for audiences

• Approving social media content via Opal

• Ensuring the end to end customer journey is tracked for comprehensive reporting

• Participate in subsidiary storytelling/editorial governance meetings and take a lead on social comms calendar

• Provide ongoing competitive benchmarking, best practices and innovation ideas to team.

• Experience & Education:

Social media strategic capability and 3+ years' experience.

Thorough knowledge and understanding of social space across a variety of social media platforms (Facebook / Twitter / LinkedIn / YouTube / Pinterest / TikTok).

Background & experience in B2C / Consumer and/or Retail marketing.

Experience with brand based marketing (ideally Brand Management or agency).

• Paid Media - experience in how paid social is bought and measured

Ideally looking for

Consumer / B2C Social Media experience

• Experience with relevant technology & reporting tools (e.g. Opal, Sprinklr, Web Trends)

• Both in-house and agency experience