Social Media Manager

  • Job Reference: 1313014155-2
  • Date Posted: 4 May 2024
  • Recruiter: HR GO Recruitment
  • Location: Wakefield, Yorkshire
  • Salary: On Application
  • Sector: Creative, Events & Experiential, Media, Public Relations, Social Media
  • Job Type: Permanent

Job Description

We are currently looking for Social Media Manager, for a really exciting Beauty Ecommmerce Business. The role will be responsible for managing, growing current and new social media channels for both their online shop and retail sites. Need toi be able to implement clear and innovative social media strategy that pushes the boundaries and makes a difference to stand out within the beauty industry. We are looking for someone very uptodate about the latest social tricks and trends, our new Social Media Manager will manage the creation and production of all social media content including video, livestreams, and educational assets.

Key Accountabilities

  • Developing and implementing a social commerce strategy aligned to our overall business strategy and continuously improving the performance across all key metrics (reach, engagement and sales)
  • To produce a range of social content for both our online shop and clinic, aligned to our brand guidelines, including:
  • Producing social content to support tactical campaigns and key trading events including Black Friday etc.
  • Developing social media content to support new brand and product launch campaigns.
  • Creating educational social content to support the launch of key online initiatives.
  • Creating community-driven social content that is specifically targeted to certain audiences and channels to attract new customers.
  • Scheduling all content for both online shop and clinic across our existing social media channels including Facebook, Instagram, Tik Tok, LinkedIn and Youtube and Pinterest.
  • Working alongside our in-house Paid Social team to produce targeted and paid-specific social content to support campaigns.
  • Researching, identifying and developing ongoing relationships with new social influencers and brand ambassadors to work with.
  • Creating social media content briefs for all planned paid influencer activity across all channels.
  • Contributing to new social media content ideas in monthly and quarterly planning sessions.
  • Providing monthly social media reporting across all channels to the wider management team.
  • Working alongside our external PR agency to head up social activity for all creative campaigns.
  • Managing social media coverage during key offline company activities including influencer events, photoshoots, and PR launches.
  • Monitoring new social trends within the beauty and wider industries to produce reactive, viral-worthy content across all social media channels.
  • Launching and cultivating our community programme, through turning existing customers into brand advocates which provide ongoing support and guidance
  • Working alongside our brand partners to provide input and strategy for all affiliated social activity.
  • Monitoring competitor social activity and highlighting opportunities and threats with the wider team.
  • Responding to social queries as cover to the Customer Services team when required and collaborating with the team on best practice responses.
  • Hosting and managing live events via social and our shopping channels.

Person Specification


  • Experience in a Social Media Manager role
  • Experience in growing followers, engagement and sales from multiple social media channels; Facebook, Instagram, Tik Tok, Youtube, Pinterest
  • Passionate about the world of beauty and keeping abreast of changes within the industry
  • Extensive knowledge in implementing social media strategies to achieve growth
  • A creative and innovative thinker who has the potential to create viral-worthy social campaigns
  • Ability to analyse and present social media channel performance
  • Ability to communicate both verbally and in writing
  • Ability to put the customer at the heart of all we do
  • Proactive and ability to make a difference
  • Positive attitude with a high level of motivation and initiative who is seeking to grow professionally
  • Flexibility in terms of role to support the wider business
  • Willing to work flexible hours to include weekends, bank holidays and evenings


  • Experience working within the beauty industry
  • Experience in launching and growing a TlkTok shop
  • Understanding of the beauty industry and buying motivators, specifically in relation to the Face The Future brand and industry
  • Retail experience in Beauty.