Social Media Manager

  • Job Reference: 420890232-2
  • Date Posted: 12 November 2021
  • Recruiter: Atlantic Broadband
  • Location: Quincy, Massachusetts
  • Salary: On Application
  • Sector: Creative, Digital, Marketing, Media, Recruitment, Social Media
  • Job Type: Permanent

Job Description

Our culture lifts you up-there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated.

Time Type: Regular

Job Description :

We are looking for someone who is extremely passionate about social media to join our energetic and growing marketing team. Someone well versed in embracing and overcoming brand challenges.

This person will be responsible for partnering with our agency and internal marketing teams to develop an overall customer engagement strategy including creative/content ideation, planning and messaging calendar across customer-facing channels. In addition to managing owned organic social channels, this person will also be responsible for our brand's public-facing reputation through strategic oversight and execution of social community management and online customer review management. This person will report to the Customer Marketing Manager.

**This is a remote position.

Responsibilities:

  • Responsible for our brand's social presence and public-facing customer reputation management.
  • Work with internal and external partners to develop and execute our brand's organic social strategy - including but not limited to; audience definition, customer-facing messaging and content strategy deeply rooted in customer insights and industry and platform trends. Leverage or re-purpose existing content for social use.
  • Collaborate with paid channel leads.
  • Develop response management guidelines and best practices across social and business listing reviews/comments. Utilize social platform (Sprout) and business listing dashboards (Yext) to tag, respond and escalate customer comments and issues.
  • Work directly with key customer support teams to implement response guidelines and execution.
  • Proactively monitor and identify new or key social media trends and tools, best practices, competitive activity, and other social media leaders to bring early adopter technologies and trends.
  • Partner with marketing teams, other internal stakeholders, and external agencies to translate business needs into programs or offers to support new ideas.
  • Report against key channel KPIs; content performance, platform/audience goals, customer comment/review analytics.
  • Manage a test and learn roadmap.
  • Other responsibilities as assigned.

Qualifications:

  • 3-5+ years of comparable marketing experience working for brands with an emphasis on integrated communications and social platforms.
  • Recognizes our brand challenges on social and can tailor an approach that is aligned with our brand ethos but always acknowledges the customers' needs and puts them first.
  • BA/BS Marketing or similar.
  • Demonstrated understanding of marketing best-practices and activations across social media.
  • Experience developing, trafficking or publishing breakthrough content across owned channels.
  • Well versed in digital to traditional tactics and leveraging multiple channels to create omni-channel campaigns.
  • Proficient in Microsoft suite and familiar with the following software/tools: Google tools, Google Analytics, Sprout and Yext.
  • Must be data-driven with strong analytic skills and expertise in measuring the channel mix success.
  • Proven track record with digital and direct response marketing.
  • Detail oriented with strong project management, communication and interpersonal skills.
  • Self-starter with strong problem-solving ability, including metrics-driven and thinking in a fast-paced, results driven environment.
  • Excellent written and verbal communication skills.

Location : Quincy, MA

Company : Atlantic Broadband Finance, LLC

  • Being inclusive is simply welcoming you to be yourself!

  • Being inclusive also means fostering a climate of trust and respect, and encouraging diversity and equity for every candidate wanting to be part of the Cogeco team.

  • Being inclusive allows us to reduce barriers in the workplace and to take actions to enable accessibility for all!

  • Being inclusive is more than a word, it's our commitment to you!


If you need any accommodations to apply or as part of the recruitment process, please contact us confidentially at