Social Media Manager- Washington, DC
Job Description
Social Media Manager,
CoStar Group Company Intro:
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.
We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We've continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.
offers the largest and most effective marketplaces to discover, buy and sell rural real estate. The network connects 12 million active buyers and land owners with the best local real estate professionals every month across three platforms.
Learn more about .
Role Description: We are currently seeking a Social Media Manager to join our Austin or DC based Marketing team. As Social Media Manager, you will be responsible for managing all B2C and B2B social media accounts and content, while assisting the marketing team to execute on various buyer and seller marketing campaigns and marketing analytics to help drive brand awareness, engagement and traffic. This position reports directly to the Sr. Director of Marketing.
Responsibilities:
Manages all day-to-day B2C and B2B organic social media initiatives and activity for network across all social media platforms: Facebook, LinkedIn, Instagram, Twitter, and YouTube along with launching the brand onto TikTok
Develop tactics based on our 3 main strategic content pillars: Property Highlights, Thought Leadership and Brand Awareness.
Assists with development, management and execution of brand campaigns including paid and organic social promotions and/or sweepstakes, and trade events.
Responsible for developing, maintaining and executing against monthly content calendar, supporting and ensuring successful publication of all content in a timely manner
Manages social content creative development process by collaborating with internal and agency team(s) providing input on content needed, submitting content creation requests and managing delivery of content.
Community management and handling of direct messages of social media channels
Assists marketing team with execution of various consumer marketing tactics including email development, direct mail, and digital campaigns.
Participates in briefing agencies on communication objectives, advertising, and media plans.
Monitor, measure, analyze and report on all key engagement and content metrics, market research, category trends and consumer insights to identify business insights that inform strategies to grow the business and unlock new opportunities
Identify, connect with, and employ valuable influencers
Manages monthly budget
Basic Qualifications:
Bachelor's degree in Marketing, Business, Communications or similar discipline
Minimum of 5 years of relevant social media and digital marketing experience with known consumer brand(s)
Experience in social media planning, analytics, creative and concept development
Extensive project management experience and proven ability to multitask
Working knowledge of digital marketing tools (e.g., Sprout Social, Facebook Business Manager, Google Analytics, Twitter Ads Manager, LinkedIn Campaign Manager etc.).
Proficiency in Adobe Creative Suite
Experience in video content creation
Preferred Qualifications and Skills:
Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
Organized with a strong attention to detail, knows how to prioritize and effectively manage multiple projects in a dynamic and fast-paced environment.
Team player who is collaborative, positive and proactive with constructive attitude towards problem solving.
What's in it for you?
When you join CoStar Group, you'll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.
We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program.
Our benefits package includes (but is not limited to):
Comprehensive healthcare coverage: Medical / Vision / Dental Prescription Drug
Life, legal, and supplementary insurance
Virtual and in person mental health counseling services for individuals and family
Commuter and parking benefits
401(K) retirement plan with matching contributions
Employee stock purchase plan
Paid time off
Tuition reimbursement
On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with yoga studio, Pelotons, personal training, group exercise classes
Access to CoStar Group's Diversity, Equity, & Inclusion Employee Resource Groups
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing