Social Media Consultant

  • Job Reference: 469713193-2
  • Date Posted: 11 January 2022
  • Recruiter: Truist
  • Location: Atlanta, Georgia
  • Salary: On Application
  • Sector: Creative, Digital, Marketing, Media, Social Media
  • Job Type: Permanent

Job Description

Support and execute social media campaigns that align with brand and business goals and objectives. Develop and implement recommendations for community management, organic posting/content calendars, channel mix, creative, optimization, measurement and reporting to deliver best in class social media marketing.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
1. Develop and deliver social media and/or influencer marketing campaigns in alignment with enterprise and line of business strategies, goals and objectives.
2. Build and manage content calendars, creative processes, legal/compliance/risk review processes, paid media strategies, measurement and reporting for all active campaigns.
3. Participate in social content asset production.
4. Drive brand and company awareness, consideration and conversion through various social media channels, media plans and creative executions.
5. Ensure brand visual and voice consistency across social media and/or influencer marketing executions, including multi-cultural campaigns.
6. Develop and deploy actionable plans to evolve, grow and optimize channel presence and engagement.
7. Create recommendations for innovative social media and/or influencer marketing tactics, initiatives and tech solutions.
8. Build and maintain partnerships with leaders across marketing and the enterprise, as well as with social media channel and agency partners.
9. Support crisis and incident protocols response when needed, including listening, reporting, community management and copy writing.

QUALIFICATIONS

Required Qualifications:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Bachelor's degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
2. Five years of related experience or an equivalent combination of education and experience
3. In-depth knowledge and expertise of principles, practices, theories, and/or methodologies associated with the Marketing discipline (eg, Marketing P's, Market research, analytics, digital)
4. Experience managing or leading projects or project work streams and operates as a lead in a specialty capacity
5. Knowledge of the industrys competitive landscape and the factors that differentiate Truist and its competitors in the market
6. Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
7. Ability to provide direction, coaching and mentor experienced teammates
8. Fluent in Excel and PowerPoint, preparing presentations for senior level teammates
9. Expertise with social media channels including Facebook, Instagram, Pinterest, LinkedIn, SnapChat, YouTube, etc.

Preferred Qualifications:

1. Financial services or related industry experience
2. Integrated marketing and/or digital marketing experience
3. Experience with delivering national social media and/or influencer marketing campaigns
4. Multi-cultural marketing experience

OTHER JOB REQUIREMENTS/WORKING CONDITIONS

  • Sitting
  • Frequently (25% - 50% of the time)
  • Visual/Audio/Speaking
  • Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
  • Manual Dexterity/Keyboarding
  • Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
  • Availability
  • Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
  • Travel
  • Up to 25%

Truist supports a diverse workforce and is an Equal Opportunity Employer who does not discriminate against individuals on the basis of race, gender, color, religion, national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Drug Free Workplace.

Thank you for your interest in Truist! BB&T and SunTrust have come together in a transformational merger of equals to create Truist, the premier financial organization in the country. You may notice references to our Legacy company names, BB&T and SunTrust, in places throughout this site. All such references should be understood to refer to Truist moving forward while we continue to transition to the Truist name.