Social Media & Comms Specialist Berks (Hybrid 3 days in office) - Permanent £27,000 - £32,000
We have an exciting role with a global lifestyle brand for an experienced Social Media & Communications Specialist/Digital Marketing.
You ll be the main social media and communication contact for the UK and Ireland, helping build and executing the social media strategy and create and manage editorial calendars as well as generating, editing, publishing and sharing content.
You ll manage a budget - with support from the Customer Marketing Manager - and co-ordinate campaigns and projects.
It requires a hands-on approach to events, photography and be competent with dealing with other agencies (PR agencies, Influencers and Social Media & bloggers) and liaising with other departments
Primary responsibilities
Build and execute social media strategy through competitive research, benchmarking, and audience identification
Create and manage editorial calendars for social media and communications including customer newsletter
Generate, edit, publish and share content(original text, images, video or HTML)
Optimise pages within each platform to increase the visibility of social content
Moderate all user-generated content in line with the moderation policy for each community
Analyse performance and present findings with suggested improvements and best practice on a monthly basis
To look after social media budget, with support from the Customer Marketing Manager
To manage multiple social media platforms with varying demographics
Experience
2 years' experience in social media management/ digital marketing management plus a further 1-2 years in broader Marketing .
Proficient in Adobe Creative suite, including InDesign, Illustrator, Final Cut Pro
Community, social media, and project management experience
Previous experience in copywriting and editing
Knowledge and history of creative content creation
Experience in managing a budget
Managing and co-ordinating campaigns and projects
Agency management as a client and agency/supplier experience
Keen interest in following and understanding relevant trends
Background and experience in contract negotiations desirable