Social Media and Digital PR Executive

  • Job Reference: 796601767-2
  • Date Posted: 24 November 2022
  • Recruiter: Conquip Engineering Group
  • Location: London
  • Salary: On Application
  • Sector: Creative, Digital, Events & Experiential, Marketing, Media, Public Relations, Social Media
  • Job Type: Permanent

Job Description

Main Purpose of the Role

To increase brand engagement via our social media channels, while looking for PR / brand awareness

opportunities across all online channels. This will include supporting other external online campaigns, such as

automation and email.

Role Overview / Experience Requirements

You will be joining a fun, non-conventional internal team who are always looking to self-improve and develop. We re looking for a marketer that loves to create content and find out why content performs using data and

context, and then look at how we use this to amplify our brand message.

To be clear, it s a fast-paced, dynamic environment and the business is moving ahead fast, which means you must be OK with change and happy to leap in and support any of our projects.

This role will present a variety of work mostly within the social / digital marketing space; hence we will be nterested in hearing what level of skill & experience you have within the areas listed below:

Social media marketing (account management, content creation, lead generation, performance reporting, managing of notifications & engagements).

Creative copywriting for various marketing media within internal/external communication channels (a mix of short and long-form).

Digital advertising (PPC), both on social media and Google Search.

Email marketing (support on asset generation & CRM email automation).

Content creation (creation of internal/external communication assets and layouts such as customer presentations, newsletters and similar).

Researching key content themes from the industry and thinking about what our perspective could be.

Website content population & maintenance (this will only be short-term support).

You will be reporting to the Communications Manager.

Development Opportunities

There are some key areas for development if we can see you have the skills:

- Using data insights to create a channel specific strategy for each social media channel and advising the Communications Manager on the medium and message depending on the channel and campaign.

- Finding PR opportunities relating to our current and reacting to them online, anything from engagement to suggesting content ideas and creating short or longer form content to respond.

Other areas in the future could be:

- Increased PR responsibilities

Researching key content themes, defining our perspective based on our brand values and thinking about our response. This could influence content themes we focus on, events we attend or magazines we advertise in.

Desirable Experience

Social media community management

PR Agency role experience (junior / exec)

Content creation video / imagery editing

Useful Software Experience

Meta Business Suite, Linkedin Campaign Manager, Microsoft Office, Salesforce, Pardot, Adobe Creative

Cloud (InDesign, Photoshop, Illustrator, Premier Pro), Google Analytics, Google Ads, WordPress (or similar CMS).

Key Personal Skills & Characteristics

Excellent attention to detail.

Proactive approach to task management / prioritisation.

Excellent grammar and confidence with numbers.

Confident communicator.

Team player & quick learner.

Great organisation & time management skills.

KPIs

Social engagement metrics

Lead generation metrics (leads generated with campaign influence from social / online)

Meeting key deadlines for tasks/campaigns

If you would like to be considered for this role, please apply directly via this advert, or reach out on LinkedIn for more information.

We look forward to hearing from you,

Team Conquip