SEO Outreach (Digital PR) Manager - Media Agency

  • Job Reference: 467360009-2
  • Date Posted: 8 January 2022
  • Recruiter: Creative Personnel
  • Location: London
  • Salary: £35,000 to £40,000
  • Sector: Creative, Digital, Marketing, Media, Public Relations
  • Job Type: Permanent

Job Description

We're looking for a Performance Content Manager to join our SEO team as we embark on our next stage of growth. This is an exciting and challenging role for a creative and motivated self-starter to come in and lead a blue-chip client portfolio.

This is an excellent opportunity for someone with experience across SEO, Content and Digital PR. You'll be brimming with bright ideas and creative vision. Someone who can interpret a client's brief and deliver inventive solutions to their real-world business needs.

We're looking for someone who can lead content strategy across on-page and off-page, but ideally someone with strong experience in, and a heavier leaning towards, outreach and digital PR. We're not looking for someone to put keywords on to webpages or build low quality links. We need someone that will understand a client's goals and objectives, research their market, understand their consumers, and apply creative thinking to develop a strong content proposition that will help them hit their objectives (improve rankings, increase visibility and brand awareness etc.).

The ideal candidate will be a digital PR specialist but will have an all-round SEO knowledge and good experience working on content and outreach campaigns. You should be able to develop a content plan/strategy that is tied to organic search objectives and come with your own 'black book' of contacts within the journalism and influencer space.

EXPERIENCE REQUIRED

3+ years' experience in a content role, with experience in SEO strategy and specifically digital PR campaigns
Likely digital PR/media agency background, although this isn't essential
Experience pulling together strategy and recommendations for on-page and off-page
Strong relationships with journalists, bloggers, and influencers
People management experience desirable but not essential
Good storytelling and presentation capability, with the ability to communicate confidently and interpret performance marketing to clients and manage client expectations.
Excellent working knowledge of key content and SEO tools (Google Analytics, BuzzSumo, AHRefs, SEMRush etc.) as well as PR tools such as Response Source, Vuelio, and HARO
Interest in web analytics and an ability to use data to back arguments
CAPABILITIES

A creative thinker, you'll have a good eye for the type of content that will get traction
Highly experienced with keyword research and be able to interpret data to inform your strategic and creative approach for both on and off page recommendations
Strong project management skills and the ability to manage multiple deadlines, stakeholders, and suppliers

Have a book of press contacts to be able to successfully outreach digital PR campaigns
Passion for, and a solid understanding of, all aspects of SEO and ideally digital more broadly

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