Senior Social Media & Entertainment Marketing Associate

  • Job Reference: 430434188-2
  • Date Posted: 24 November 2021
  • Recruiter: Goat
  • Location: Los Angeles (Downtown), California
  • Salary: On Application
  • Sector: Creative, Digital, Marketing, Media, Social Media
  • Job Type: Permanent

Job Description

At GOAT Group, our Brand team tells stories - from who we are to what we stand for. With a blend of skill, drive and creative imagination, our Brand team delivers on these stories through visual design, content and production. As the company continues to expand rapidly, your work will play an important role in further developing our brand point of view and forging stronger relationships with our community.We are looking for a highly detailed and creative strategic thinker for our Senior Social Media & Entertainment Marketing Associate. This person will lead GOAT's social media presence on key social platforms with a strong focus on Instagram and TikTok. In this role you will be responsible for helping us grow our presence through engaging content campaigns, competitive insights, platform trends and community-centric thinking. We are looking for someone who brings expertise and exciting social ideas that align with our brand values and increase our brand awareness & affinity.

In this role you will:

  • Manage the monthly social content calendar including liaising with relevant internal stakeholders to align on planning (i.e. Merchandising, Content, Design)
  • Lead and execute daily channel operation: content planning and community management across all GOAT social platforms
  • Oversee daily content across Instagram, Facebook, Twitter & TikTok
  • Actively reply to DM's and engage with relevant content (partner, talent posts) in order to nurture ongoing and build new relationships
  • Source UGC content for our monthly franchise
  • Utilize social analytics tools to provide weekly, monthly, and post-campaign reports including insights that inform future actions, platform trends and competitive listening
  • Serve as a thought leader in creative brainstorms by informing the broader teams on trends, best practices and general guidance/implications
  • Drive the execution of project timelines to meet milestones
  • Create creative briefs to pitch content creation that will advance brand building efforts
  • We are looking for:

  • Minimum of 3 years of experience in digital media publishing, social media, communications or marketing at an agency, in-house or equivalent experience
  • Creative, innovative personality
  • Deep understanding and passion for social media platforms
  • Experience with Social Media Social Listening/Analytics tools. (ie: Social Bakers, Sprout, Tribe Dynamics, etc.)
  • Experience with community management
  • Experience articulating and presenting ideas to broader team and senior management
  • Experience building decks on a regular basis to visually capture and demonstrate new concepts to the team
  • Strong analytical skills for measuring/tracking success and KPIs
  • Qualitative research skills, including the ability to interpret social insights and data and translate it into actionable insights
  • Exceptional time and project management skills
  • GOAT is the global platform for the greatest products from the past, present and future. Since its founding in 2015, GOAT has become the leading and most trusted sneaker marketplace in the world. Through its unique positioning between the primary and resale markets, the company offers styles across various time periods on its digital platforms and in its retail locations, while delivering products to over 30 million members across 170 countries.The company is backed by strategic investor Foot Locker, Inc. as well as some of the leading names in venture capital including D1 Capital Partners, Accel, Andreessen Horowitz, Index Ventures, Matrix Partners, Upfront Ventures, Webb Investment Network and Y Combinator.We encourage you to apply even if you feel unsure about whether you meet every single requirement. We look for people who are passionate about what we do, not just those who check off all the boxes.GOAT Group will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, if applicable. If you are a California resident, please review our California Privacy Rights Notice for Job Applicants.