Public Relations Manager

  • Job Reference: 467473507-2
  • Date Posted: 8 January 2022
  • Recruiter: Markovsky & Company
  • Location: New York
  • Salary: On Application
  • Sector: Creative, Digital, Events & Experiential, Media, Print, Public Relations, Social Media
  • Job Type: Permanent

Job Description

Who We Are:

Founded in 1979, Makovsky is one of the world's leading independent communications consultancies, building businesses and reputations with ideas that cross the boundaries of traditional, digital, social and experiential media. We specialize in integrated communications programs for the financial, professional services, health, technology and energy sectors. Our tagline, the Power of Specialized Thinking™ underscores the deep knowledge and relevant relationships we bring to client engagements. Our approach has enabled Makovsky to achieve one of the industry's highest client retention rates: 80 percent. Our specialized focus has drawn not only a certain type of client, but a certain type of professional as well: analytical, entrepreneurial and passionate, with a deep understanding of sector-specific business issues.


Who You Are:

We are looking to bring on a motivated Public Relations Manager to provide strategic counsel and media relations across a range of financial services and corporate clients.

What You'll Do:

  • Craft, manage, implement and convey clients' messages through a full range of media outreach; cultivate effective relationships with financial and mainstream business news outlets on the local, national, and global level
  • Serve as a day-to-day client contact, where appropriate, continually fostering client agency relationship, building trust, and anticipating and addressing client needs
  • Contend with and navigate highly confidential, sensitive information and issues on behalf of clients
  • Write creative and effective press materials, campaign plans and communication materials; draft messaging and talking points for senior management presentations, including preparing executives for press interviews
  • Pitch to media and execute long-range communications strategies that raise the profile of the client and its executives, securing coverage with regional and national publications
  • Cultivate, establish and maintain working relationships with all levels of national, local and trade media
  • Oversee content creation on social media and the distribution of press materials across platforms
  • Work within a collaborative team account structure; actively mentor an array of junior staff and guide their ability to meet deadlines, enhance skills and cultivate media relationships

What You Bring:

  • Excellent, demonstrated writing and analytical skills, with documented ability to craft press releases, media pitches, in-depth PR plans, analyses and strategic communications materials (AP Style knowledge a plus)
  • Conversant in current breaking news both nationally and globally, particularly in business and finance
  • Ability to understand complex financial issues, data and research and articulate these into subjects of interest for the media, as well as demonstrated skill in handling C-suite issues and executive positioning
  • Strong relationships with financial media outlets on local and national level; proven record in delivering PR results across print, online and broadcast
  • Strong communications and presentation skills with the ability to communicate with a diverse group of people and audiences; agility and versatility to stretch across client sectors, and the ability to effectively present work to colleagues and clients at all levels
  • Understanding of the intersection between traditional and social media and how different outlets can serve different purposes
  • Demonstrated proficiency and affinity for social media / digital tools and platforms, and the eagerness to learn and stay current in the digital space
  • Ability to think critically, creatively and develop new and interesting ideas
  • Ability to manage time, multi-task and move quickly with efficiency and attention to detail while ensuring deadlines are met
  • Excellent communication and interpersonal skills; focused on team success and collaboration
  • 3-5 years of client and media relations experience at a PR agency or on an in-house communications team preferred
  • Direct publicity experience in financial markets is required
  • Knowledge of the financial industry and the capital markets, with an understanding of a range of investment strategies, is preferred
  • Bachelor's Degree in Communications, Journalism, English, Business, or related
  • Desire to work in a team-oriented, highly collaborative environment.
  • Experience running global accounts with integrated communications needs traditional, digital, social is preferred.