Public relations, engagement and public affairs strategist

  • Job Reference: 627168000-2
  • Date Posted: 16 June 2022
  • Recruiter: Black Cherry Recruitment Ltd
  • Location: Guisborough, Yorkshire
  • Salary: £27,000 to £30,000
  • Sector: Creative, Digital, Marketing, Media, Social Media
  • Job Type: Permanent

Job Description

My client is an award winning agency that is on the lookout for a Public relations, engagement and public affairs strategist (traditionally called an Account Manager) to work on a mix of public sector and B2B clients across infrastructure and construction, government and public sector, membership organisations and regulatory bodies, and road-user charging and tolling.
Key duties
* Producing creative and engaging content for public relations and marketing campaigns.
* Media relations, including media liaison, research, writing and 'selling in' of editorial content to both traditional and digital based media channels.
* Planning and delivering creative and innovative public relations and communications
strategies and campaigns across paid, earned, shared and owned media.
* Build relationships with editors, journalists and bloggers.
* Stakeholder, community and influencer identification and engagement.
* General client management and liaison.
* Taking client briefs, briefing in-house designers and managing design projects.
* Supporting on crisis and issues-based public relations activities, including out-of-hours
handling of media and client calls, as required.
* Devising and delivering social media campaigns and content.
* Collaboration with colleagues planning and delivering wider campaigns across the business.
* Evaluating client campaigns to measure effectiveness and demonstrate ROI.
* Budget preparation and management, including commissioning of, and liaison with, external suppliers.
* Planning and scheduling photography and video, as well as assisting with video editing.
* Business development support, administration and other duties that may arise from time to
time.
Skills / knowledge
* Great written and verbal communications skills
* A good understanding of news and current affairs agendas
* Intelligence, ability to think critically and solve challenging problems
* The ability to plan and deliver campaigns across paid, earned, social and owned media
* Excellent copywriting skills
* An eye for a story and knowledge of how to engage with journalists to secure media coverage
* Ability to create great written content (and direct photography /video) for different channels across paid, earned, shared and owned media, and for different target audiences
* Ability to set SMART objectives and evaluate and measure success of campaign work Public relations, engagement and public affairs strategist
Character
* Reflect our core behaviours of honesty, impact, communication, passion, collaboration and curiosity
* Be results-oriented and able to work calmly under pressure and to tight deadlines.
* Be a team player, as well as someone who can lead projects on their own initiative
* Have pride in your work and expect high standards from yourself and colleagues