Curiosity. Vision. Drive. Integrity. At BCW (Burson Cohn & Wolfe), we're an integrated communications agency of thinkers, futurists, technologists and makers who come together to create powerful connections spanning every industry, discipline and culture on the planet. Here in APAC, BCW follows a people-first strategy where we focus on recruiting and retaining the best talent, upskilling our team, and instilling a culture of learning, collaboration, winning and having fun.
Genesis BCW is looking for a Manager Public Relations for our Mumbai office. The individual will join our client servicing team and work with our Corporate and Financial practice. This Practice services a significant portfolio of blended clients across B2B and B2C mandates in banking, financial, fintech, infrastructure, manufacturing, technology, consulting, consumer durables and sustainability, climate risk/ change.
CORE JOB RESPONSIBILITIES
Client Service:
- Stay current on your clients' businesses, industries and competitors and use your knowledge to develop comprehensive, strategic and integrated communications programs that complement the client's business objectives and deliver results
- Act as a day-to-day client leader and maintain a clear and consistent communication channel between the client and the account team
- Be actively involved and oversee quality implementation for one or a group of accounts within time
- Manage client relationships and be the client's key contact, counselor and strategic thinker
- Have strong verbal and written communication skills including development of various types of materials such as Q&A, key messages, holding statements, press release etc.
- Maintain a strong rapport with journalists/bloggers/media members who cover your clients' industries and businesses to optimize channels.
- Help develop media strategies, write pitch letters and respond to media queries
- Stay updated on social media channels, trends and analytical tools and make recommendations to strengthen our capabilities
Experience - Minimum 6+ years of work experience in public relations or the communications industry with at least 3 years of experience in a managerial role.
Education - Graduation in Public Relations or Communication.