Public Relations Account Manager

  • Job Reference: 472779018-2
  • Date Posted: 14 January 2022
  • Recruiter: Crawford Thomas Recruiting
  • Location: Tallahassee, Florida
  • Salary: On Application
  • Sector: Creative, Digital, Marketing, Media, Print, Public Relations, Social Media
  • Job Type: Permanent

Job Description

Job Summary

The Public Relations Account Manager plays a critical role in the relationship between the client and the agency. As an Account Manager, you will work in an exciting and fast-paced environment where you'll be responsible for client relations, media relations and results for our global portfolio of clients in various industries from travel, real estate and management companies to CPG, healthcare and retail. You'll engage with national and regional reporters, producers and influencers through various channels of communication to generate consistent PR coverage. With lots of room for career growth and leadership opportunities, the goal-driven candidate will be able to participate in a wide variety of PR tactics. The AM will provide day-to-day client communication and manage the planning, development and execution of public relations initiatives in accordance with the client's objectives and budget. Travel is required.

Job Responsibilities: Manage day-to-day PR activities within approved plans and adhere to time schedules. Maintain strong and timely communication with clients to manage expectations and ensure the agency meets or exceeds client expectations. Develop a strong understanding of the client's business including, but not limited to the brand, products, competition, internal audience, external audience, goals and business objectives. Build effective media lists to target the correct individuals for pitching. Research media outlets and understand what they cover to develop creative story angles to secure publicity. Establish and maintain positive media relationships with print, TV, digital, podcast editors and producers, with daily pitching and securing local, regional and national media coverage. Develop strong understanding of agency systems, processes and expectations for effective public relations. Develop and implement effective business strategies, both independently and with other team members. Proactively address client challenges and agency solutions. Monitors daily, weekly and monthly performance and budgets. Provides timely updates to clients and the appropriate agency supervisor. Write effective plans, emails, memos, briefs and proposals as well as prepare and deliver presentations. Ability to conduct productive meetings and group discussions, lead task groups, prepare agendas and promote constructive dialogue.


Education Requirements: Bachelor's degree

Experience Requirements: 2-3 years experience in public relations

Knowledge, Skills, Attitudes And Attributes

An enthusiastic self-motivator with the determination to get the job done! A collaborator - a true team player with other team members, clients and whoever it takes to get the job done for our clients. A strong writer, with proven experience (and examples). Smart. A balance of street smarts, school smarts and public relations smarts. A strategic thinker, providing timely, relevant solutions to client challenges. Fun. Not afraid to laugh with others, play with others, and help foster the culture that makes it enjoyable to come to the agency every day. Determined. We want people who aren't afraid of a challenge, and when it's put in front of them, they take a proactive, "let's get it done" attitude. Excellent organizational and instinctive client management skills. Flexible. The public relations world changes, almost every day. We want someone that can keep up with change, and as a result, make the agency and our clients better.

About The Company

Hyper-integrated marketing communications built on a balanced platform of advertising, public relations, digital and social media. We create cross-channel solutions based on what our clients actually need, not the limitations of what a traditional agency provides.