PR Executive

  • Job Reference: 786679491-2
  • Date Posted: 17 November 2022
  • Recruiter: Salt Search
  • Location: London
  • Salary: £28,000 to £35,000
  • Sector: Creative, Digital, Marketing, Media, Public Relations
  • Job Type: Permanent

Job Description

Senior PR Executive- Crypto and Web3

London hybrid working



My client is a newly created boutique communications agency with a global presence that is the first of its kind to offer pure crypto/Web3 PR services, and they are now on the lookout for a Senior PR Account Executive to join their growing team.

The PR Account Executive will have demonstrable pr experience in a client-facing role and can juggle a number of clients at one time. You will be working with their world-class team, you can look forward to creating and delivering effective PR and integrated communications strategies, securing coverage, ideating interesting and creative onsite content, stakeholder profile building, and generating online exposure for a portfolio of national and international brands. For this role, you must have an interest and passion for Crypto and the world of digital assets.

Key Responsibilities

  • Take the lead and develop award-winning campaigns with the PR and Content teams
  • Build relationships with key journalists and sell in headline-grabbing campaigns to press
  • Write press releases and sell-in stories to relevant media
  • Attend client meetings and present monthly performance decks
  • Support business pitches with the Growth Team
  • Developing long-term relationships with bloggers, journalists, writers, and influencers.
  • Engaging in a variety of digital PR-driven activities including asset outreach, reactive & proactive pitching, and influencer marketing.
  • Creating concise client-facing documents including reports and content pitches
  • Bring an innovative approach, ready to bring fresh ideas and new methods to the team,
  • Take responsibility for the department's hours of planning and performance
  • Ensure that outreach techniques and end results are the industry's best
  • Support knowledge sharing and a culture of learning within the team

About you

  • Proven commercial PR experience and a passion for crypto/digital assets
  • Experience in creating engaging and entertaining outreach campaigns using data and content
  • Be able to show a portfolio of campaigns that have been featured in high-domain authority sites
  • Have experience in leading Digital PR campaigns, from ideation to execution
  • A strong understanding of the fundamentals of PR and SEO and how they integrate
  • Developing long-term relationships with bloggers, journalists, writers, and influencers
  • Attending client-facing meetings and presentations
  • An excellent communicator, both written and verbally
  • Experienced in WordPress
  • The ability to multi-task, meet deadlines and work under pressure
  • A degree in PR, journalism, marketing, advertising or similar is advantageous