Paid Social Media Specialist

  • Job Reference: 576684255-2
  • Date Posted: 28 April 2022
  • Recruiter: Vanilla Recruitment (UK) Ltd
  • Location: Mansfield, Nottinghamshire
  • Salary: £30,000 to £40,000
  • Sector: Digital, Marketing, Media, Social Media
  • Job Type: Permanent

Job Description

Are you an astute Paid Social Media expert looking for an opportunity to develop advertising strategies for a range of coveted global clients? Can you lead on delivering effective, full-funnel paid social media campaigns that focus on customer behaviour, increasing awareness among target audiences, and drive traffic and sales?

The successful applicant will join a leading marketing services company, well known for producing exceptional work which enables their clients to communicate effectively with consumers through eye-catching and engaging digital innovations.

Duties and responsibilities:

Leading Paid Social campaigns across multiple channels and working to varied full funnel objectives (this would be end-to-end, assisting in planning strategy, execution, and guiding reporting).
Setting up and managing paid campaigns on all major social platforms
Optimising paid social activity to budget and KPIs
Developing and tracking new tests including ad copy, landing pages, images, ad types etc
Owning and creating weekly, monthly, and ad hoc reporting on paid social media campaigns
Monitoring the latest trends in social media in order to improve campaign performance and provide recommendations to clients on how they can best leverage new tools and services
Ownership of paid social media budgets, timelines and WIPs
Responding to all client briefs and requests in a timely, professional, and efficient manner
Acting as the Paid Social point of contact within the business; sharing expertise and collaborating with the wider team and business

Skills and experience required:

Extensive experience in a Paid Social Media role (agency or in-house)
Hands on experience and strong working knowledge of the major social media advertising platforms
Strong analytical and strategic campaign planning skills
Understanding of best practice in paid social media across multiple platforms
A proactive and curious learner;keen to keep informed of paid social media news and trends
Data driven with a methodical approach
Experience of working with both small and large budgets

Hours of work:

Monday to Friday, 9:00am - 5:30pm

Salary and benefits:

£30,000 - £40,000
25 days holiday
Employee wellbeing initiatives