Paid Media Manager - Agency

  • Job Reference: 624976369-2
  • Date Posted: 15 June 2022
  • Recruiter: Clear IT Recruitment
  • Location: Hackney, London
  • Salary: £40,000 to £50,000
  • Sector: Creative, Digital, Marketing, Media, Recruitment
  • Job Type: Permanent

Job Description

My client is currently recruiting for a Paid Media Manager to join their marketing agency in Shoreditch, London.

In this role you will be a key member of the digital team and will have the opportunity to translate lead-generation media strategies to executions for a wide range of advertisers in the property market. Ideal candidate has strong hands-on experience activating across the entire paid media ecosystem (search, social, display) with a focus on optimisations and insightful reporting. With a range of bid management and reporting tools at your disposal, you will love creating process, but also like developing new, creative ways to bring media executions to life.

Job Responsibilities:

• Planning and executing paid search, social and programmatic display campaigns across Google and Facebook, achieving results that clients deem valuable
• Architect campaigns in accordance with best practices and client needs, following guidance for setup and strategy
• Track campaign performance and recommend optimisations as necessary. Develop and support a system of escalation and cascading of optimisation recommendations.
• Producing insightful reports for your clients providing strategic feedback and learnings from campaign activity
• Optimising the budget plan on an ongoing basis to ensure spend and performance are meeting clients' monthly schedules and objectives
• Working with internal and external stakeholders to adjust plans and messaging as needed
• Identify new media opportunities to test, learn and maximise digital performance and be able to communicate these ideas in a clear and effective way that gets buy-in from both our clients and internal account teams
• Assist the head of digital to implement processes, define long and short-term goals and objectives for the digital team, and assist with pitching and winning additional paid media budget for current and new business opportunities
• Contribute to the recruitment, appointment, induction and of new employees
• Manage and support employees in line with company policies and procedures, including supervision, absence management, disciplinary, grievance issues, reviews, monthly 1-2-1s, appraisals, goal setting and supporting with training and development
• Update administration systems as required and promote good housekeeping

Qualifications & Experience:

• Marketing or business-related degree required
• Proven track record of working on and managing PPC and Paid Social accounts (Google Search Ads and Facebook Blueprint-certified are a plus)
• Desired knowledge working with the Google Marketing Platform, SA360 and DV360 or any other DSP
• 4-5 years hands-on experience in paid search, paid social and/ or programmatic display within an agency background
• At least 2+ years of line management experience
• Experience managing budgets and forecasting performance for your channels.
• Able to manage all parts of a paid media campaign, including keyword research/ audience creation, copywriting, bidding, concept planning, search term analysis and landing page optimisation
• Confident with analytics tools (Google Analytics, Facebook Analytics, Campaign Manager) and a strong understanding of tracking and conversion optimisation

Should you have any questions or wish to apply please do not hesitate to contact Clear Legal and Financial Recruitment.

Please Note: Due to the number of applications we receive we may be unable to respond to every application directly. If you have not heard from us within 3 working days, please assume your application has been unsuccessful