Marketing Specialist (Digital)

  • Job Reference: 1317042963-2
  • Date Posted: 7 May 2024
  • Recruiter: Talent Search Ltd
  • Location: Trench, Shropshire
  • Salary: On Application
  • Sector: Creative, Digital, Marketing, Media, Social Media, Web Development
  • Job Type: Permanent

Job Description

Marketing Specialist (Digital)
Shropshire - Commutable from Telford, Shrewsbury, Market Drayton, Bridgnorth

A great opportunity has arisen for an experienced marketer to join a growing creative marketing agency.
The position will act as the bridge between the clients and the marketing / web development teams. The Digital Marketing Specialist will take an active role in defining and delivering marketing activity with a focus on digital channels and performance monitoring through web analytics.

Role and responsibilities:
Work with clients to develop their marketing strategy with an emphasis on digital channels; website content strategy, email marketing, organic and paid search, social media, etc.
Create social media content strategies for our clients, outlining the mix of content, schedule and rationale / desired outcome behind posts
Support on the execution of the proposed marketing activity where appropriate
Review performance of digital marketing activity and client websites
Interpret results and share insights with clients where appropriate
Work with development and content creation experts to deliver results
Account Management - New client discovery and onboarding; work with new clients to capture their needs and assess their requirements
Take the lead on important projects you are involved in and communicate updates to clients
Copywriting and content creation - Create clear, easy to understand written copy edited to be suitable for the target medium

Skills and experience

Previous experience in a similar marketing role
Experience in website content strategy, email marketing, organic and paid search, social media
Good content creation skills
Account management/ project management experience
Experience in Google analytics