Marketing Manager

  • Job Reference: 1285766083-2
  • Date Posted: 3 April 2024
  • Recruiter: Elevation Recruitment Group
  • Location: Milton Keynes, Buckinghamshire
  • Salary: £48,000 to £50,000
  • Sector: Creative, Digital, Events & Experiential, Marketing, Media, Recruitment, Social Media
  • Job Type: Permanent

Job Description

Role: Marketing Manager Milton Keynes

Salary: £50K per annum- negotiable

Working Hours: Monday to Friday 8:30am- 17:30pm

Benefits:

Financial benefits

  • Pension plan
  • Performance bonus
  • Life assurance

Paid Time off

  • Vacation policy
  • Paid leave 26 days annual leave + additional annual leave scheme + birthday off
  • Annual leave purchase
  • Maternity/ paternity leave

Health and Wellness

  • Gym discount
  • Cycle to work scheme
  • Free access to EAP

Office perks

  • Free food and drink
  • Company social outings
  • Hybrid working (2x days per week in the office)
  • Unique office space

Elevation Recruitment Group - Marketing Division are excited to be exclusively working with a fantastic financial services company.

Our client is a rapidly growing Fintech company focussed on digital disruption in the financial services industry. Our proprietary technology platform and decisioning algorithms are changing the face and pace for their customers. Our client has a strong, supportive culture and is dedicated to its customers and people who are at the heart of our business.

You ll turn complex information into clear and relevant messages and calls to action, for a range of audience segments, including but not limited to retailers and consumers for sales, customer service, customer satisfaction and engagement.

You ll be comfortable working closely with the designer to deliver creative material ensuring activities are delivered within budget, to deadline and with appropriate metrics in place to measure effectiveness.

The role and responsibilities include:

  • Multi channel campaign management
  • Ability to turn complex messages into easily understood ones for a diverse range of audiences.
  • Delivering of marketing campaigns or events involving multiple stakeholders.
  • Manage data for new and prospective clients in CRM, ensuring all communications are logged, information is accurate.
  • Develop and Manage the Marketing Plan
  • Updating blog and news pages on Websites.
  • Creating and posting case studies on the website.
  • Managing PoS material for B2B activities to support the sales team.
  • Organising videos for uploading to the website and social media.
  • Work with the Commercial and Sales team to develop and grow the sales pipeline to consistently meet quarterly revenue goals.
  • Produce quality presentation proposals for key prospects.
  • Manage external marketing.
  • Ensure all marketing is on-brand and consistent.
  • Creation of content for development of brand
  • To ensure all marketing materials and communications are aligned with our brand identity and reflect the company values.

To be successful in the role of Marketing Manager we require the following skills and experience:

  • Extensive knowledge of CRM.
  • Understanding of project programs and deadlines.
  • Financial understanding of project costs and budget awareness.
  • Experience within the Financial sector (essential).
  • Exposure to Google Analytics, Ads, Facebook Business Platform etc.

Responsibilities:

  • Develop a repository of resources to generate leads, subscribers, and enhance brand awareness in UK and other English speaking markets.
  • Create diverse content types (ebooks, whitepapers, infographics, guides, blogs, etc.) to support campaigns.
  • Manage and evolve the overall content strategy in UK.
  • Collaborate with key stakeholders, including designers, product marketing, sales, and external influencers and blog writers.
  • Produce web and channel-specific content for various platforms (Blog, LinkedIn, X, etc.).
  • Build online and offline audiences.
  • Assist in developing media ad creative and messaging, in coordination with our internal marketing agency.
  • Actively participate in team meetings and required training.
  • Adhere to brand guidelines in the production of all assets.
  • Work with the UK sales team to produce content and materials supporting business development activities.
  • Orchestrate events and exhibitions, overseeing logistics and planning.
  • Manage awards submissions and coordinate participation.
  • Cultivate and manage relationships with global influencers, ensuring alignment with brand messaging.
  • Other reasonable management requests as per the needs of the business.

Skills and experience required:

  • In-depth knowledge of the HubSpot Content Optimization System.
  • Experience in producing smart CTAs according to the visitor lifecycle stage.
  • Content marketing experience for a B2B SaaS or Cloud business.
  • Creative with the ability to analyse data
  • Excellent written communication skills
  • Track record of building an inbound marketing engine with a good understanding of SEO.