TITLE: Manager, Marketing and Communications
REPORTS TO: Director, Development Operations
LOCATION: 730 Polk Street, San Francisco
STATUS: Full-time, Exempt
CLASSIFICATION: First/Mid-level Supervisors/Managers
SUPERVISES: Marketing and Communications
Associates, Contractors, Interns, Volunteers
The Manager, Marketing and Communications is responsible for project management leading to content creation and coordination of a wide variety of communications and assets for Project Open Hand, including but not limited to newsletters, publications (print and electronic), development collateral (appeals/events), client story bank, website, and client/staff/volunteer photos and multimedia campaigns. The Manager, Marketing and Communications oversees staff, consultants, interns and volunteers and financial resources to develop content for all relevant social media channels and monitors and reports on digital marketing analytics that support Project Open Hand's strategic goals.
- Three to four years' experience in graphic design, marketing, or related field.
- Exceptional writing, editing, and presentation skills.
- Excellent interpersonal skills and ability to work cross-functionally with a diverse range of external and internal stakeholders.
- Ability to work independently, managing multiple projects, and meeting deadlines.
- Strong organizational skills with high attention to detail required to maintain brand standards.
- Creative and empathetic in engaging with sick and vulnerable communities, volunteers, and colleagues.
- Advanced proficiency: Adobe Creative Suite (AcrobatX, Illustrator, InDesign, Photoshop, Premiere).
- Intermediate to Advanced proficiency: Microsoft Office 365 (Excel, OneDrive, Outlook, PowerPoint, SharePoint, and Word), CRM platforms (Salesforce), email marketing platforms (Emma, Constant Contact, Mailchimp), Facebook Insights, and Google Ads.
- Intermediate to Advanced proficiency: Social media platforms (Facebook, Instagram, LinkedIn, Pinterest, Twitter, Vimeo, YouTube) and PR/Media software (Meltwater).
- Ability to work some evenings and weekends as needed.
- Bachelor's degree in graphic design, marketing, or related field.
- Photography (shoot/edit) and video (shoot/edit).
- Experience in public relations and media relations.
- Experience in the nonprofit sector and/or development (fundraising).
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
- Assist the Director, Development Operations in all aspects of marketing and communications as it relates to the Strategic Plan.
- Manage staff, consultants, interns and volunteers that contribute to the achievement of goals and objectives.
- Manage financial resources available to the Marketing/Communications area of the Development Department.
- Create content, design layout, and lead production for POH materials including newsletters, brochures, annual reports, flyers, and other publications.
- Develop, produce, and post content and media for social media channels and the agency website.
- Shoot, edit, and produce photos and videos that meet brand and style guidelines for social media, website, and presentations.
- Monitor and report on digital marketing metrics (website, email marketing, and social media).
- Write, edit, and distribute monthly e-newsletters, online appeals, and direct mail appeals.
- Support Events with collateral creation and production for fundraisers, cause marketing, and partner events.
- Support PR and media outreach by drafting press releases, articles, talking points, and presentations.
- Develop and maintain partnerships with community-based organizations and government agencies.
- Monitor Brand usage by external and internal stakeholders.
- Maintain electronic archive of logos, appeals, media, photos, executive bios, etc.
- Other duties as assigned.
JOB COMPETENCIES/SUCCESS FACTORS:
- Team player: Demonstrates cooperative spirit, respects professional boundaries and is successful at sharing responsibilities with others.
- Self-led: Knows and completes responsibilities in assigned timelines, asks for clarifications when needed.
- Sensitive to the circumstances and needs of the critically ill and seniors, as well as people with mental health and substance abuse issues.
- Customer oriented: Works well with all customers (internal staff and external contacts), promotes a positive image of the agency and works diligently to resolve customer issues.
- Poised: able to maintain a calm, positive and constructive attitude during interactions with diverse populations, sometimes in challenging situations.
- Ethical: Honest, accountable, maintains confidentiality.
- Decisive: Thoughtful when considering options, seeks input from others, makes difficult decisions when necessary.
- Well organized: Information organized and accessible, maintains efficient work space, manages time well.
- Strong communicator: excellent verbal and written communication skills.
- Technical savvy: Skilled with computers, proficient with function appropriate technology, learns quickly, uses technology to enhance job performance with the interest and ability to learn new technology.
- Agile: Able to move effectively between big-picture thinking and hands-on logistics
- Takes Initiative: Takes action, seeks new opportunities, strives to see projects to completion
- Leadership II: Is abreast of current projects and actively planning for the future. Leads and gains results through others through example, communication, delegation, and accountability. Is a representative of POH internally and externally
- Motivated: Looks for opportunities to increase knowledge, works to increase responsibility, strives to achieve personal goals.
- Flexible and available: must be flexible to work nights, weekends or holidays to meet demands.
- Creative: Ability to conceptualize fresh, compelling ideas for the department and agency
- Technical Skills: Maintains current understanding of technical processes/equipment, uses technology to increase performance/productivity
- Professional Communicator: Excellent public speaking, written and verbal communication skills
- Audience Engagement: Ability to effectively engage with target audiences
- Project Manager: Monitors status of projects, understands project details, holds project owners accountable, delivers clear and accurate feedback
- Staff Management: Delegates well, defines and enforces responsibilities and motivates staff to progress and succeed
PHYSICAL DEMANDS AND WORK ENVIRONMENT: The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
- Physical demands: While performing duties of job, incumbent is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; speak clearly and hear. Employee must occasionally lift and/or move up to 30 pounds unassisted. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus
- Work environment: The noise and temperature level in the work environments involved with this position vary from quiet to loud, cold to warm and will fluctuate from office location to on-site event and speaking engagements