Head of Social Media and Content - Soccer Aid for UNICEF

  • Job Reference: 460736104-2
  • Date Posted: 31 December 2021
  • Recruiter: Triple S Communications
  • Location: City Of Westminster, London
  • Salary: On Application
  • Sector: Creative, Digital, Events & Experiential, Freelance, Marketing, Media, Social Media
  • Job Type: Permanent

Job Description



About Soccer Aid for UNICEF

Created by Robbie Williams in 2006, Soccer Aid for UNICEF is the worlds biggest celebrity-charity football match, raising money to give kids the best start in life.

Once a year, England take on their opponents, Soccer Aid World XI FC. Supported by passionate fans in iconic stadiums and broadcast live on ITV and STV, the event harnesses the power of football to help make sure that children can grow up happy, healthy and able to play.

The Role

Triple S Communications Limited (TSC) is the London-based award-winning communications agency with a roster of blue-chip corporate clients and high-profile individuals in the world of sport, entertainment, sports tech, sports therapy, fashion and charity.

One of TSCs founding clients is Soccer Aid for UNICEF, with whom the agency has worked since 2017.

Soccer Aid Productions Limited (SAP) is a joint venture between Triple S Events (part of the Triple S Sports & Entertainment Group) and UNICEF UK. In partnership with ITV and Initial Productions, SAP are responsible for delivering Soccer Aid for UNICEF.

Together these four key stakeholders use football and entertainment to help children around the world to grow up happy, healthy and able to play.

TSC isrecruiting foran experienced Head of Social and Content to work exclusively on Soccer Aid for UNICEF. The post holder will work alongside the SAP Head of Marketing and SAP Head of Communications - as well as contemporaries at UNICEF UK and ITV.

Ultimately, the position isresponsible for all elements of the SAP social and content strategy to support the delivery shared campaign objectives including:

Maximising ticket sales
Supporting colleagues at UNICEF UK to maximise donations
Supporting colleagues at ITV to maximise viewing figures for the live show on ITV and STV
Contributing towards the successful delivery of commercial partnership
Enhancing exposure of the Soccer Aid for UNICEF brand
Responsibilities - Organic Social Media

Recruit and manage social media staff for the campaign period
Create, oversee and drive forward a new, inspiring SAP social media campaign strategy aligned to the overall communications and marketing strategy to deliver SAP/stakeholder campaign objectives
Oversee the publication of Soccer Aid for UNICEF organic social media content across its multiple platforms
Lead the distribution of all Soccer Aid for UNICEF social media content to talent, stakeholders, partners and third-party publishers
Increase the engagement rate of the Soccer Aid for UNICEF social channels in line with agreed objectives and strategy.

Specific example, formulate and execute strategy for growing Soccer Aid for UNICEF subscription base on YouTube
Produce and oversee a transparent and accountable social media plan that is available for all stakeholders
Build and maintain very close relationships with senior executives and platform holders across all stakeholders to influence their Soccer Aid for UNICEF output
Working closely with the SAP talent leads, influence relations with the Soccer Aid for UNICEF talent and their representatives/social teams.

Direct relationship with talent social teams where necessary
In conjunction with the Senior Content Producer, oversee a programme of market leading social content during training week and match day including the publication of a programme of real-time match highlights
Deliver organic social reports for the SAP executive and stakeholders throughout the campaign
Take data-driven decisions to inform and shape all activity
Responsibilities - Content Production

Oversee and allocate the content production budget, in conjunction with SAP Creative Director and SAP Senior Project Manager
Recruit and manage content team staff for the campaign period, including video producers and content managers
Responsible for the three-stage content production process of plan, film and edit for during the campaign
Oversee a transparent and accountable video production schedule
Lead content ideation for talent shoots alongside SAP Creative DirectorPlan talent content gathering shoots with SAP Marcomms peers and SAP Creative Director
Ensure the video production team are producing market-leading social media content, optimised for various platforms and aligned to campaign objectives
Ultimate sign-off and responsibility for all content produced for owned and operated channels, talent, stakeholders and partners
Work closely and collaboratively with SAP stakeholders and partners to ensure their content objectives are met
Responsible for management of online and offline content archive
Recruit and manage freelance content resource at training week
Person specification:

Diplomatic and experienced character with ability to manage multiple, diverse and demanding high-profile stakeholder relationships
Excellent communications skills both verbal and written
Minimum of seven years experience working in social media and content production
Demonstrate examples of effective marketing campaigns you have devised and delivered
Strong media contacts online, social and digital
Experience working with high profile individuals preferable
Suitable educational qualifications
Applications close:

Monday 24January 2022