Director of Social Media

  • Job Reference: 472779283-2
  • Date Posted: 14 January 2022
  • Recruiter: HR Advantage Group
  • Location: Denver, Colorado
  • Salary: On Application
  • Sector: Creative, Digital, Events & Experiential, Marketing, Media, Public Relations, Social Media
  • Job Type: Permanent

Job Description

University of Colorado Denver is seeking experienced Social Media Director!


WHAT WE DO

In the heart of downtown Denver, CU Denver combines innovative research and accessible education with the advantages that only a dynamic urban environment can provide. On our campus where all are welcome, we offer the quality education that the University of Colorado is known for at an exceptional value. For nearly 50 years, we have helped 100,000+ graduates achieve their goals.


University Communications advances the mission of the university, as well as its reputation and identity as a leading academic and research institution.


THE OPPORTUNITY

The Director of Social Media oversees the University's and the Chancellor's social media presence, fostering engagement with CU Denver by cultivating a community and delivering content that aligns with the university's brand and the Chancellor's executive communications platform. The position also designs strategies to help the university achieve its marketing objectives through organic social media and is a key advisor and tactician in executive digital strategy and visibility. The director is expected to act as the social media caretaker, ensuring that all content published on CU Denver's channels is up to brand standards and industry best practices, and as a strategic communicator adviser and support to the Chancellor, using social media as a key set of channels to advance executive communications goals.


WHAT YOU WILL DO

  • Set strategy for the University's and the Chancellor's social media presence. Serve as the ongoing and long-term strategist and day-to-day counselor and community manager for the Chancellor's social media channels, including Twitter and LinkedIn.
  • Develop and implement social media strategies, campaigns, and plans to build brand awareness, deepen engagement, and drive action in support of CU Denver's marketing and reputational objectives and the Chancellor's communications goals.
  • Build and execute social media plans for priority events and initiatives, to ensure university and/or Chancellor is engaging before, during, and after events occur.
  • Establish overall KPIs and metrics and produce quarterly and annual reports to share progress and impact.
  • Oversee day-to-day management of social media campaigns and ensure brand voice and consistency.
  • Oversee social monitoring, surface issues to the appropriate parties and manage channels during times of crisis or issues management.
  • Create, maintain, and grow new and existing social networks.
  • Oversee dynamic content calendars for institutional and executive channels.
  • Monitor social media progress using industry-standard analytic tools.
  • Incorporate optimization strategies, analyze data, and research best ways to increase awareness and engagement.
  • Review success of campaigns and develop ways to improve performance.
  • Identify and build relationships with social media influencers to build visibility, followers, and engagement.
  • Engage with audience members on platforms and process and resolve audience complaints, as appropriate, through social media.
  • Research and analyze new media platforms, trends, and industry opportunities, as well as changes in platform management/algorithms. Write briefs/POVs on recommendations and/or impact of opportunities and changes.
  • Create effective content for multiple platforms, websites, and social networks; on tight deadlines with high degree of accuracy.
  • Collaborate with cross-functional team members to brief, concept, create, review, and refine social content assets, ultimately growing pipelines of photos, graphics, videos, carousels, stories, polls, threads, and other content formats designed to engage with each of our audiences.
  • Develop and maintain social media policies and practices; provide education and encourage adoption across the university.
  • Serve as a social media consultant and quality controller for departments across the university.
  • Effectively supervise, mentor, and coach direct reports/contributors and distributed social media content creators across the university.


WHAT YOU WILL BRING TO OUR ORGANIZATION

  • Bachelor's degree in marketing, digital media, journalism, English or related field.
  • 7 years of social media management experience.
  • Must have tactical knowledge of all relevant social media platforms, features, and industry best practices.
  • Must be proficient in Adobe Creative Suite.
  • Must be proficient using social listening tools.
  • Must have direct experience managing executive-level social media channels and providing. social media and other communications counsel to senior executives.
  • Supervisory experience.
  • Demonstrated commitment and leadership ability to advance diversity, equity, and inclusion, including knowledge of current best practices in DEI trends and experiences in social media space.
  • Strong understanding of both organic and paid social media strategy.
  • Understanding of social media best practices for thought leadership and executive visibility.


The successful candidate has:

  • 10+ years of social media management experience.
  • 3+ years supervisory experience.
  • Direct experience in higher education.
  • Experience working for a large, complex company or organization with multiple stakeholders.
  • Experience working in a PR, creative, or digital agency.
  • Video production experience (concepting, creating, and editing videos for social).
  • Graphic design experience.
  • Ability to authentically reflect the needs of specific audiences through social strategy and content storytelling.
  • Knowledge of image and video editing software, analytics tools, and social listening and reporting tools.
  • Knowledge of search engine optimization (SEO) best practices.
  • Experience with technologies and best practices for community management, web design, web production, and creative design across multiple platforms.
  • Experience working with copywriters, designers, photographers/videographers to produce assets optimized for social.
  • Experience creating social-first creative campaigns.
  • Excellent analytical and time-management skills and attention to detail.
  • Experience managing social channels during times of crisis or issues management.
  • Strong project management skills with ability to supervise multiple projects in a fast-paced environment.
  • Discretion and confidentiality in addressing sensitive and high-profile issues affecting the university's public image.


WHAT OUR ORGANIZATION IS PROVIDING

Benefits:

Total Compensation Calculator:

  • Expected annual hiring range of $86,141-$105,000 based on a variety of factors, including but not limited to, internal equity, experience, education, specialty, and training.
  • Comprehensive health benefits, including medical, dental and vision: Anthem Blue Cross Blue Shield or Kaiser Medical Plans; Delta Dental Essential and Choice Plans; Anthem Blue View Vision Plan
  • Health and Dependent Care FSA
  • Health Savings Account
  • Retirement Benefits: 401(a) with 10% match
  • Tuition assistance benefit for qualified employees and dependents
  • Life & AD&D Insurance, LTD, & STD
  • Generous Vacation and Sick Leave
  • Paid Holidays
  • Wellness programs, fitness center discounts, and employee assistance program


The University of Colorado has a requirement for COVID-19 vaccinations and full completion thereof by 9/1/21 or upon start date. Information regarding this requirement, and exemptions can be found at: . Exemptions vary by campus location/department. Exemptions for CU Denver are allowed for medical, religious, or personal reasons.


The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at ​.


The University of Colorado Denver | Anschutz Medical Campus is committed to recruiting and supporting a diverse student body, faculty and administrative staff. The university strives to promote a culture of inclusiveness, respect, communication and understanding. We encourage applications from women, ethnic minorities, persons with disabilities and all veterans.


The University of Colorado is committed to diversity and equality in education and employment.

The University of Colorado Denver | Anschutz Medical Campus is dedicated to ensuring a safe and secure environment for our faculty, staff, students, and visitors. To assist in achieving that goal, we conduct background investigations for all prospective employees.