Director Of Public Relations

  • Job Reference: 430547450-2
  • Date Posted: 25 November 2021
  • Recruiter: (not disclosed)
  • Location: Herald, California
  • Salary: On Application
  • Sector: Creative, Events & Experiential, Marketing, Media, Public Relations
  • Job Type: Permanent

Job Description

Integrated Marketing Agency is seeking a creative, results-driven public relations director to lead our PR team and our brands to new heights. You will be responsible for overseeing the development and execution of various PR campaigns including communications initiatives, message development, ensuring that our clients brand image remains consistent and positive while expanding it to a wider audience. To be successful in this role, the public relations director should be an excellent leader with a deep understanding of the latest marketing trends and technologies. The top candidate will be a brilliant communicator, capable of representing our brand effectively to the public.

Public Relations Director Responsibilities:

  • Overseeing the daily operations of the public relations team.
  • Collaborating with the PR team to plan and execute publicity campaigns.
  • Developing relationships with media organizations and important influencers.
  • Delegating tasks to members of the PR team, and monitoring their progress.
  • Speaking on behalf of the company in interviews and press conferences.
  • Tracking campaign success and media coverage.
  • Presenting reports on the effectiveness of campaigns.
  • Ensuring brand consistency in all marketing content.
  • Managing public relations budgets.
  • Addressing negative press or PR crises if they occur.

Public Relations Director Requirements:

  • Degree in marketing, communications, journalism or relevant field.
  • 15+ years of experience in public relations or consumer brand marketing, preferably with an agency
  • Past experience supervising and managing a public relations team.
  • Established connections with media outlets and influential accounts.
  • In-depth understanding of web and marketing analytics.
  • Ability to conduct market research and present reports.
  • Bilingual (English/Spanish) desired
  • Strong relationships and robust list of contacts with journalists/media representing variety of industries and beats
  • Successful track record concepting and executing creative experiential activations
  • Proactive team player with a demonstrated ability to develop and cultivate relationships, support cross-functional objectives and balance/blend various needs and views into an effective PR strategy/plan
  • Results-driven strategic thinker with a strong media relations and crisis communications background
  • Able to quickly compose and edit a variety of creative and business-oriented texts that meet company standards on deadline
  • A modern communicator with interest and experience in leveraging integrated campaigns
  • Assertive self-starter who can work independently, able to effectively handle multiple tasks/projects simultaneously and problem-solve on the fly
  • Consistent "can-do" attitude with the ability to adapt and deliver under pressure
  • Excellent presenter with strong interpersonal, written, and verbal communications skills
  • Well-organized with superior attention to detail