Digital Strategist, Healthcare Advertising Agency

  • Job Reference: 465829904-2
  • Date Posted: 6 January 2022
  • Recruiter: Precision Medicine Group
  • Location: Boston, Massachusetts
  • Salary: On Application
  • Sector: Creative, Digital, Marketing, Media, Print
  • Job Type: Permanent

Job Description

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We're a dedicated group of innovators, creators, strategists and science geeks who partner with the healthcare industry's savviest to change the standard of care. In fact, changing the standard of care requires unrivaled attributes that we look for in each of our team members. And it's those core attributes - authentic, bold and curious - that drive us to continuously go beyond the traditional and into innovative territory for each of our clients.

We welcome and champion fun, meaningful, hard and rewarding experiences to deliver impactful results time and time again. We are a group of healthcare enthusiasts who relish the ability to educate, engage and activate on our clients behalf. Our clients deliver exceptional products that change people's lives. We create extraordinary messaging that changes minds; that's just who we are. And it's the only way we work.

We are teammates that understand success is not stagnant. It is never "one" and "done," sharing an unspoken agreement to always improve and dazzle - adding a dash of love resulting in influencing changing the standard of care.

About You

You are glued to your smartphone. With Google skills that can find the right answer in less than 12 parsecs, you will be working across all things digital - developing strategies, generating insights, uncovering the latest trends, and sharing the latest viral video everyone is about to be talking about.
  • You are driven and excited by the opportunity to learn and grow
  • You are passionate about advertising, media and technology - specifically brands that can create and craft a compelling narrative that both engages and compels
  • You have an insatiable interest in health and medicine, you love continually learning and understanding brands that play in high science and cutting-edge therapeutic areas
  • You have an eagle eye for the details and don't mind spending time in the weeds - in fact, you love getting into the nitty gritty
  • You are interested in collaborating with a team of professionals who are encouraging, driven to meet deadlines, and committed to quality contributions crucial to the successful execution of a variety of print and digital projects for our clients
  • You work passionately and are never satisfied with the status quo
  • You are flexible, able to handle multiple projects at once and do your best work in an energizing environment
Essential Functions (include But Are Not Limited To)
  • Develop creative solutions for a superior digital customer experience, brand communications and CRM channel
  • Effectively uses customer and brand knowledge to write exceptional digital strategies and POVs to create relevant connections between customers and the brand
  • As the core digital champion, you'll help educate the internal team and clients on new digital advertising/marketing opportunities and breakthrough work in the space
  • Lead and develop metrics and analytics insights and reports for internal and external teams
  • Articulates digital media targeting strategies based on customer behavior-based segmentation
Put your big-picture thinking and differentiating insights into effect. PRECISIONeffect empowers those with a strong voice and a differentiating point of view. And if you haven't found yours already, know we plan to inspire you, with the promise you'll be heard. It's hard to ask for more from a workplace where you'll build your confidence and grow your career. Join our team of dynamic professionals who partner with the healthcare industry's best, most notable and brightest to change the standard of care.

Qualifications

Minimum Required:
  • Bachelor's degree
Other Required
  • 4+ years healthcare and digital interactive agency experience
Who We Are

We are the leading healthcare advertising agency devoted to medical devices, diagnostics, and specialty pharmaceuticals. With offices in Boston, Mass., and Costa Mesa, Calif., the agency has an unparalleled understanding of market dynamics, a deft hand at translating technical advances into compelling programs for customer adoption, and a willingness to creatively utilize unique channels to communicate clients' messages The agency has consistently been recognized by clients, peers and professional organizations for its outstanding creative work.

Essential Duties Include But Are Not Limited To

Strategic Thinking
  • Participates and supports translation of strategy into the digital brand experiences, ensuring initial strategy is maintained in final product or deliverable. This all comes together in crafted POV documents, web analysis decks and strategic imperative sheets.
  • Develops creative solutions as it relates to the digital customer experience, brand communications and CRM channels. Recommendations are developed in a web plan powerpoint document that is owned by the Digital Strategist.
  • Recommends ways to use digital customer behavior and performance data as a research tool and presents finding in a research audit powerpoint.
  • Involvement in ad-hoc ideation/ innovation activities within business unit
Thought Leadership
  • Understands and stays up to date with digital technology, especially digital health and digital marketing
  • Effectively uses customer and brand knowledge to write digital strategies and POVs; including new digital, social and mobile channels of communication to create more relevant connections between customers and the brand. All POVs should be reviewed and approved by a senior member of the engagement team before posting.
Teamwork and Collaboration
  • Educate the internal team on the media and marketing opportunities they afford and influence client investment in these channels; including working knowledge of back-end platforms (CMS, etc)
  • Optimizes the strategy and creative product from experience working with digital media partners (internally and externally)
  • Is the digital champion, helping educate the internal team and clients on new digital advertising/marketing opportunities and keeps tabs on breakthrough work in the space
Results Orientation
  • Leads team to establish appropriate measures of success and criteria for judging performance, especially for digital channels
  • Develops and reports digital performance metrics, both organic and paid, through collaboration with media partners
  • Leads developing metrics and analytics insights/reports for clients Organizational Development
  • Embodies the "digital/mobile first" mindset of the agency and helps instill it in others
  • May be required to support new business activity Client-specific
Expertise
  • Analysis and reports on the customer's path-to-engagement, especially at digital, social and mobile touchpoints; uses this framework to present and recommend digital strategies and tactics
  • Articulates digital media targeting strategies based on customer behavior-based segmentation
Other Required
  • 4+ years healthcare and digital interactive agency experience
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Precision Medicine Group is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other characteristics protected by law. © 2020 Precision Medicine Group, LLC

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