Digital Marketing Specialist

  • Job Reference: 786678448-2
  • Date Posted: 17 November 2022
  • Recruiter: EMR
  • Location: London
  • Salary: £45,000 to £65,000
  • Sector: Digital, Marketing, Media, Public Relations, Social Media
  • Job Type: Permanent

Job Description

A B2B insurance provider is seeking a Digital Marketing Specialist to plan and implement the digital strategy.

Experience in B2B digital marketing, preferably within the financial services/ insurance sector is essential.

Responsibilities:

  • Plan digital marketing campaigns, including SEO, email, social media and display advertising
  • Measure and report on the performance of all digital marketing campaigns against objectives
  • Develop content and manage updates for the website and disseminate as appropriate
  • Use analytics software to monitor the performance and make recommendations for improvement
  • Prepare and deliver quarterly digital reports on performance
  • Provide thought leadership and perspective for adoption where appropriate
  • In conjunction with the Head of Marketing, develop a social media strategy
  • Develop content, manage and maintain our social media presence across all digital channels
  • Work closely with the External Communications Manager and PR agency on integrated PR / digital and social campaigns

Experience

  • Experience in B2B digital marketing, preferably within the financial services/ insurance sector
  • A CIM qualification or equivalent, or currently studying for a CIM or equivalent qualification
  • In depth knowledge of various digital platforms, best practices and website analytics required
  • Solid understanding of CMS systems, preferably Drupal
  • Up to date on the latest trends and technologies in digital marketing
  • An ability to build mutually beneficial business relationships with outside agencies
  • UK experience is essential

£55-65,000 + Bonus + Benefits.