Digital Marketing Specialist, Content and Social Media

  • Job Reference: 469349602-2
  • Date Posted: 10 January 2022
  • Recruiter: Carney
  • Location: Pittsburgh, Pennsylvania
  • Salary: On Application
  • Sector: Creative, Digital, Marketing, Media, Social Media
  • Job Type: Permanent

Job Description

We are looking for a highly creative and well-rounded marketing strategist to join our merry band of misfits at Carney.


Are you a digitally savvy content creator that inspires action? Do you love social media on the clock as much as you do off the clock? We're looking for a content & social media strategist with 4+ years of experience to join our talented team.


You'll manage content marketing projects across digital and social media channels working alongside super cool marketers, designers, and developers.


Our dream candidate…

  • Has passion for good writing (a lot) and speaks SEO.
  • Enjoys breaking through the noise as a content creator.
  • Loves reading and researching all things marketing.
  • Is in tune with brands, trends and beyond.
  • Can teach TikTok and Reels to elder millennials.
  • Constantly looking to improve self and others around.


How You'll Spend Your Time:

  • Create innovative content strategies for B2B and B2C clients that will deliver on key marketing objectives.
  • Write, edit, and manage all digital content and social media strategies prior to implementation - including blog posts, website copy, e-books, white papers, solution briefs, videos, case studies, webinars etc. for thought leadership and demand generation.
  • Identify and fulfill content needs for all phases of the marketing lifecycle for a mix of B2B and B2C clients.
  • Develop processes & playbooks around content development, channel distribution, and KPIs.
  • Collaborate with leadership to optimize and communicate brand voice and messaging strategies.
  • Research and implement content recommendations for organic SEO success, perform ongoing keyword research and manage all aspects of on-page SEO.
  • Present copy and concepts to internal and external teams and stakeholders.
  • Keep up to date on industry, category, and marketing trends and conduct research on a regular basis.


What Gets Us Excited About Your Application:

  • Minimum 5+ years' experience working in a similar role for either a digital agency or an in-house brand.
  • Experience writing for a variety of mediums from email and web, to advertising and editorial.
  • Proven understanding of different audiences and how to create content using appropriate and effective tone, style, and formats.
  • Proven understanding of content strategies, SEO best practices and implementation with attention to balancing brand and messaging priorities.


Skills We're Looking For:

  • Experience developing multi-media content for social media, email, web, blog, podcast etc.
  • Experience planning, creating and executing digital campaigns across web, email, and social for B2B and B2C brands.
  • Creative capabilities including photography, videography, and working knowledge in Adobe Creative Cloud.
  • Working knowledge of SEO, Google Analytics, organic and paid distribution.
  • Hands-on social media marketing, management, and listening experience driving growth and engagement.
  • Experience working with influencers and brand ambassadors.
  • Ability to translate complex brand messages in ways that resonate with audiences.
  • Ability to gather actionable insights from reviewing and analyzing digital performance.
  • Demonstrated ability to problem-solve tactical issues and excel at deadlines.


You'll get:

  • Sweet benefits include healthcare, holidays, and unlimited paid-time-off
  • Flexible work hours
  • Hands-on experience with cutting edge brands