Digital Marketing Analyst - Social Media / Marketing Agency - WFH / London

  • Job Reference: 468686710-2
  • Date Posted: 10 January 2022
  • Location: London
  • Salary: On Application
  • Sector: Digital, Marketing, Media, Social Media
  • Job Type: Permanent

Job Description

Digital Marketing Analyst - Social Media / Marketing Agency - WFH / London

An award winning Agency are looking for a passionate, forward thinking Analyst to join a cutting edge Analytics & Performance Team

The Analytics & Performance team is responsible for the data governance and performance analysis of our social media campaigns and programs, and oversees our paid social practice. The team also helps develop, curate, and manage the cross-functional tools and processes that power the organization.
Digital Marketing Analysts are actively involved in campaign reporting and manage the scaled distribution of influencer marketing programs through paid social campaigns on Facebook, Instagram, and other social media platforms.

Client Research, Reporting, and Analysis

Lead the analysis of data to support client reporting deliverables
Lead client conversations around campaign performance, in collaboration with the cross-functional team
Develop client-specific reporting models based on program KPIs, and clearly communicate the rationale
Oversee campaign set-up and maintenance using our suite of data collection and management tools
Oversee the customization and maintenance of dashboards and reporting tools to measure program-specific KPIs
Contribute to the delivery of benchmarks, trends, and other insights from reporting database

Paid Social Planning and Buying:

Work closely with account management colleagues to develop paid social strategies and targets
Maintain up-to-the-minute knowledge of social platforms' paid media products and services, and serve as an authority on this fast-moving sector of digital marketing internally and with clients
Set-up and execute paid social campaigns across platforms, working cross-functionally to coordinate influencer participation
Manage optimization of campaigns to ensure performance targets are hit

Thought Leadership and Vendor Innovation Support

Introduction of new practices and cross-functional processes
Development of new metrics to better illustrate the efficacy of our programs
Publishing of data trends, industry insights, and other thought leadership pieces
Drive research and development to consistently evolve how we analyze and report on our programs
Develop new metrics to better illustrate the efficacy of our programs as additional data points become available

At least 5 years of experience in data analytics, digital marketing, or data science
At least 2 years of senior-level project ownership and delegation
Proven client services expertise, with experience managing communications to senior leaders
Strong understanding of social media space and the latest digital marketing KPIs and processes
Proven effective communication skills, especially among cross-functional teams
Expert in quickly learning and utilizing new software
Ability to take complex information and create a compelling story, including visualizations
Proven ability to derive insights from multiple complex data sets
Advanced skills in Google Sheets/Excel

The company offer an excellent salary / benefit package, including an established career path